Meta's Muse can now make phone calls for you: how it works, what it costs, and what Meta isn't saying

Waiting on hold with your cable company is about to become someone else’s problem. On 12 November, Meta switched on outbound calling in Muse, its personal AI agent: you tell Muse what you need, and it phones the business for you to book a table, ask about opening hours or sit through a customer-service queue.

It’s only for paid subscribers in the US for now, with plans from $20 a month. Meta has also published remarkably little about how the calls actually work, so this guide covers both what Muse calling does and the questions Meta hasn’t answered yet.

We haven’t used Muse calling ourselves. It isn’t available in India. This guide is based on Meta’s help pages and terms, and the reporting linked at the end.

First, what is Muse?

Muse is Meta’s personal AI agent, launched on 8 September. It’s a separate app called Muse from Meta, and it’s not the same thing as the Meta AI chatbot in WhatsApp and Instagram. Muse works on its own secure cloud computer with a web browser, so it can do tasks for you rather than just answer questions: research, shopping, bookings and now phone calls.

It runs on iPhone, Android, the web at muse.ai and Mac, and you can also chat with it in WhatsApp. Meta says more than 10 million people in the US and Canada set up a Muse in its first six weeks.

What the phone calls can do

According to Meta’s help pages, Muse can call businesses whose phone numbers are publicly available. Meta’s own examples are asking about opening hours or making a booking. Alexandr Wang, who leads Meta’s AI lab, added insurance, cable companies, the DMV and dinner reservations when he announced the feature. Muse’s official account pitched it as a way to “handle the wait times”.

So the realistic jobs are:

• Booking a restaurant, salon or appointment.
• Asking a quick question, such as opening hours, whether something is in stock, or a price.
• Waiting on hold with a company’s helpline so you don’t have to.

What it can’t do: call your friends or family. It only calls businesses, and Meta hasn’t said it plans to change that. TechCrunch also reports that plenty of businesses simply hang up once they realise an AI is on the line, so don’t count on every call working.

Who can use it, and what it costs

Muse plan	Price (US)	Weekly allowance	Phone calls
Free	$0	Limited	No
Power	$20/month	500M tokens	Yes (paid plans)
Max	$100/month	3B tokens	Yes (paid plans)

• US only. Calling is for paid subscribers in the US, and only to US numbers.
• Paid plans only. Meta’s launch posts say “paid subs”, which covers Power and Max. The plan descriptions don’t mention calling specifically.
• No published cost per call. Calls use your weekly token allowance, but Meta hasn’t said how many tokens a call uses or how many calls a plan covers.

How to make a call with Muse

Meta hasn’t published a step-by-step calling guide, but based on its help pages the process looks like this:

1. Check you’re eligible. You need to be in the US, aged 18 or over, with a Meta account.
2. Get Muse. Download Muse from Meta on the App Store or Google Play, or go to muse.ai.
3. Subscribe to a paid plan, Power or Max, in the app or on the web.
4. Ask in the Chat tab. Say who to call and what you want, with your preferred times and acceptable alternatives. For example: “Call Luigi’s on Main Street and book a table for four on Friday between 7 and 8 pm. If that’s full, try Saturday.”
5. Approve when asked. Muse asks for permission based on your settings, with options like Allow once, Allow for this task, Always allow or Deny.
6. Check the result. Tap your assistant’s icon to see the Activity log of what Muse did.

What Meta hasn’t told us yet

This is the part worth knowing before you hand over your phone chores. Google publishes a detailed rulebook for its own calling feature, Gemini’s Call for Me on Pixel phones. Meta, so far, has not:

Question	Google Call for Me	Meta Muse
Says it’s an AI?	Yes, at the start of every call	Not published
Call recorded?	Yes, with a transcript for you	Not published
Whose number?	Your own number	Not published
Can you take over?	Yes, tap Take over	Not published
Banned call types	Listed, plus a daily cap	Only bulk calling banned

Meta’s terms do say you must not hide that Muse isn’t human where the law requires disclosure. They also say you take full legal responsibility for anything Muse says or does on your behalf, “as if you had personally created or taken them yourself”. In other words, if a call goes wrong, it’s on you.

The privacy questions

• Your chats train Meta’s AI by default. You can switch this off in Settings > Data controls > Help improve our AI models.
• Meta keeps action logs. Its terms allow it to keep logs of what Muse does for safety, abuse prevention, service improvement and legal reasons.
• Not every “AI” call was AI. In September, Reuters and 404 Media reported that Meta had tested a “human concierge”, where human contractors placed some Muse calls without proper disclosure. One tester told 404 Media they only learned afterwards that the caller was a person. A Meta executive called the test “a miss” and said it was rolled back. Meta hasn’t said whether humans play any part in the version it launched on 12 November.
• Meta says Muse data stays out of ads. Its newsroom says Muse doesn’t share your conversations or computer data with Meta’s ad systems.

If you own a US business

Don’t want AI agents calling your shop? Meta has an “Opt out of AI phone calls” form in its help centre. You enter the business name and phone number (US numbers only) and confirm you’re allowed to act for the business. You submit it once per number.

Is Muse calling coming to India?

Not yet. Muse hasn’t launched in India and isn’t on the Indian App Store. So far it’s available in the US, Canada, Japan, Singapore and Mexico. Indian reports, citing The Hindu, say Meta plans India prices of ₹1,799 a month for Power and ₹8,999 for Max. Meta hasn’t confirmed those prices or a launch date.

Even when Muse does arrive, phone calls are a US-only feature today and only work with US business numbers, so don’t expect it to ring your local restaurant just yet.

Is it worth $20 a month?

• Worth it if you’re in the US, already use Muse for other tasks, and spend real time on hold with insurers, utilities or government offices. Calling is a strong extra on top of everything else Muse does.
• Wait if calling is the only reason you’d pay. Meta hasn’t said how many calls the plan covers, and some businesses hang up on AI callers.
• Think twice if you care about how calls are disclosed and recorded, until Meta publishes the details Google already has.

FAQ

Can Meta’s Muse make phone calls? Yes. Since 12 November, paid Muse subscribers in the US can ask it to call businesses with publicly listed numbers, for example to book a table or ask about opening hours.

How much does Muse cost? There’s a free plan with a usage limit. The paid plans, which include calling, are Power at $20 a month and Max at $100 a month.

Can Muse call my friends or family? No. Muse only calls businesses with publicly available numbers.

Does Muse tell people it’s an AI? Meta hasn’t published what Muse says on a call. Its terms forbid hiding that Muse isn’t human where the law requires disclosure.

Is Muse available in India? No. Muse isn’t on the India App Store yet. Reports suggest India pricing of ₹1,799 a month, but Meta hasn’t confirmed a launch, and calling works only with US businesses.

How do businesses stop Muse from calling them? US businesses can use Meta’s “Opt out of AI phone calls” form in the Meta Help Centre.

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