Amazon Black Friday 2026: the best tech deals to buy now (and what to wait for)

Amazon’s Black Friday sale is official: Black Friday Week starts at 12:01 a.m. Pacific on Thursday 19 November and runs through Cyber Monday, 30 November. But you don’t have to wait. Early deals have been live for days, and some are already at their lowest prices ever.

We went through Amazon’s own announcement and this week’s deal lists and picked the tech deals actually worth your money: things that are good products at a genuinely low price, not just big ”% off” numbers. For each one, we say whether to buy now or wait for 19 November.

Prices are Amazon US prices as reported between 9 and 11 November 2026. Deal prices change fast, so check the price on the buy button before you order. We haven’t tested every product here; the picks are based on specs, reviews and price history.

Amazon Black Friday 2026: the key dates

Date	What happens
Now	Early deals, Amazon devices up to 65% off
Thu 19 Nov, 12:01 a.m. PT	Black Friday Week starts
19–30 Nov	“Today’s Big Deals”: a new themed drop every day
Fri 27 Nov	Black Friday: two drops (midnight and 8 a.m. PT)
Mon 30 Nov	Cyber Monday: two drops, last day

Amazon says the daily “Today’s Big Deals” go up to 60% off and last “while supplies last”, so the best ones can sell out within hours. Amazon also promises up to 35% off its newest devices and up to 45% off the Kindle Colorsoft (2024) and its Ember 55-inch TVs during the event.

Our top 10 deals at a glance

Deal	Price	Usually
AirPods Pro 3	$199	$249
Fire TV Stick 4K (2026)	$25	$60
Ring Battery Doorbell 2K	$40	$100
AirTag 2	$23	$29
Mac mini M6 (256 GB)	$779	$899
MacBook Air M5 (1 TB)	$1,349.99	$1,599
Pixel Watch 5 (41 mm)	$300	$400
Sony WH-1000XM6	$378	$459.99
Hisense 65” Mini-LED TV	$547.99	$999.99
Asus Vivobook S16	$1,044.99	$1,299.99

Apple deals

AirPods Pro 3: $199 (usually $249)

Apple’s best earbuds, $50 off. You get strong noise cancellation, a heart-rate sensor for workouts, and hearing-health features like the hearing test and hearing-aid mode. If you’re on an iPhone and your current earbuds are a few years old, this is the deal to grab.

Buy now or wait? Buy now. $199 is a solid price, and AirPods are the kind of deal that sells out on the big days.

AirTag 2: $23 (usually $29)

Apple’s second-generation tracker for keys, bags and luggage, at what 9to5Toys calls a match of its all-time low. Multi-packs are usually the better value per tag, so check those too. Find My works through other people’s iPhones, so you need an iPhone or iPad to set one up.

Buy now or wait? Buy now. It doesn’t get much lower.

Mac mini M6 (16 GB, 256 GB): $779 (usually $899)

The newest Mac mini, launched in August, is $120 off. It’s the cheapest way into a current Mac and plenty fast for everyday work, photo editing and light video. Remember you need your own screen, keyboard and mouse. The 512 GB model is $949 (usually $1,099) if 256 GB feels tight.

Buy now or wait? A good price now. Not sure which Mac you need? Our guide to which Mac to buy in 2026 helps.

MacBook Air 13-inch M5 (16 GB, 1 TB): $1,349.99 (usually $1,599)

$250 off the 1 TB version of Apple’s most popular laptop. The 15-inch model with the same memory and storage is $1,549 (usually $1,799). If you don’t need 1 TB, compare it with the cheaper configurations before you buy, as they’re often discounted too.

Buy now or wait? Buy if you want the 1 TB model; $250 off is a big Apple discount.

Apple Watch Ultra 4: $699.99 (usually $799)

$99 off Apple’s toughest, longest-lasting watch, with a big bright screen, dual-frequency GPS and the most battery life of any Apple Watch. It’s a lot of watch for most people, so read our best Apple Watch to buy guide first. The Milanese Loop version is $799.99.

Buy now or wait? Fine to buy now if the Ultra is the one you want.

Also worth a look

• AirPods Max 2: $449.99 ($99 off). Apple’s over-ear headphones. Great with an iPhone, but heavy; see our best headphones guide.
• iPad (128 GB, Wi-Fi): $399.99 ($49 off). The basic iPad is the best tablet for most families.
• Apple Pencil (USB-C): $69 (usually $79).

Phones and watches

Google Pixel Watch 5 (41 mm): $300 (usually $400)

$100 off Google’s newest watch, which launched in August with Gemini built in and new health features. The LTE version is $400 (usually $500), and the bigger 45 mm LTE model is $430. It works with Android phones only, not iPhones.

Buy now or wait? Buy now. $100 off a three-month-old watch is a strong deal.

Samsung Galaxy Z Fold 8: from $1,600 (usually $1,900)

$300 off Samsung’s book-style foldable, plus a free pair of Galaxy Buds On (usually $230). The 512 GB model is $1,800 and the 1 TB is $2,200. If you’ve been tempted by a foldable, this is about as good as it gets this soon after launch.

Buy now or wait? Buy now if you want one; the free earbuds make it.

Amazon devices

Amazon’s own gadgets are where Black Friday prices are lowest, and many have already dropped.

Fire TV Stick 4K (2026): $25 (usually $60)

The new Fire TV Stick 4K, launched in September with a slimmer design, Wi-Fi 6 and a redesigned remote, is at an all-time low. It can even run off your TV’s USB port on many sets. The one thing it skips is Dolby Vision; for that you’d need the 4K Max.

Buy now or wait? Buy now. At $25 it’s an easy upgrade for an older TV.

Ring Battery Doorbell 2K: $40 (usually $100)

60% off and an all-time low for Ring’s 2K battery doorbell, which needs no wiring: you charge it and screw it to the wall. You’ll want a Ring Home subscription to save and replay videos. Bundles with an indoor camera ($50) or an outdoor camera ($70) are also on sale.

Buy now or wait? Buy now.

More Amazon device deals

• Ring Indoor Cam 2K: $25 (usually $60).
• Ring Floodlight Cam 2K (wired): $100 (usually $200).
• Blink Battery Doorbell 2K+: $30.99 (usually $69.99). The cheapest video doorbell worth having.
• Fire TV Cube: $110 (usually $200). The fastest Fire TV box, with Wi-Fi 6E.
• Fire TV Stick HD: $20 (usually $40), for a spare TV.
• Echo Show 16: $100 off its $499.99 price. Amazon’s biggest smart display; see our new Echo devices guide.
• Fire HD 10 tablet: $72.99. We explain whether the $73 Fire HD 10 is worth it.

Headphones

Sony WH-1000XM6: $378 (usually $459.99)

Sony’s flagship noise-cancelling headphones, $82 off. They work equally well with iPhone and Android, which is why they top our best headphones list for most people.

Buy now or wait? A good price now; headphones are a favourite for Black Friday drops, so a few dollars more off is possible.

Also worth a look

• Bose QuietComfort Headphones: $299 (usually $359). Very comfortable, with excellent noise cancelling.
• Sonos Ace: $315 (usually $349). Best if you have a Sonos soundbar, as they can take over its TV sound.

TVs and monitors

Hisense 65-inch Mini-LED 4K Fire TV: $547.99 (usually $999.99)

$452 off a 65-inch Mini-LED TV, with Fire TV built in. Mini-LED gives brighter highlights and deeper blacks than a basic LED TV, which is a big step up at this price. For what to look for, see our best TVs of 2026.

Buy now or wait? Buy now. That’s almost half price.

More TV and monitor deals

• Samsung 65-inch The Frame (2025): $1,097.99 (usually $1,497.99). The TV that looks like a framed picture when it’s off.
• AOC 27-inch 180 Hz IPS gaming monitor: $94.98 (usually $119.99). Its lowest price of 2026, and a cheap upgrade for a gaming PC or console.
• Samsung 34-inch ViewFinity ultrawide monitor: $406.41 (usually $539.99), for spreadsheets and multitasking.

Laptops

• Asus Vivobook S16 (Ryzen AI 7, 16 GB, 1 TB): $1,044.99 (usually $1,299.99). A 16-inch Windows laptop with a fast AMD chip and plenty of storage, at its lowest price of 2026.
• Asus Vivobook Go 15: $349.99 (usually $469.99). A basic laptop for browsing, email and schoolwork, also at its 2026 low.

Amazon promises up to 30% off laptops and gaming PCs from Asus, Acer, Alienware, Lenovo and HP from 19 November, so if you need a Windows laptop and aren’t in a hurry, it’s worth checking again then.

For creators and power users

• Anker SOLIX C1000 Gen 2: $529.99 (usually $599). A portable power station for camping and power cuts.
• Shure MV7+: $269 (usually $319). A USB-C and XLR podcast mic, tying its lowest price of 2026.

Wait for 19 November: these deals haven’t started yet

• Kindle. As of 10 November, the Kindle Paperwhite Signature Edition ($249.99) wasn’t discounted. Amazon says the Kindle Colorsoft (2024) will be up to 45% off during the event.
• Amazon’s newest devices (Alexa Photo Frame, the new Alexa Tablets, Echo Time, Ring Pan-Tilt Indoor Cam 2K): up to 35% off, per Amazon.
• TVs from Sony and Hisense: up to $600 off.
• Headphones and speakers from Beats, JBL, Marshall and Sonos: up to 50% off.

Outside the US: UK and India

GeekyGoo’s buy buttons point to Amazon US, and Amazon’s OneLink sends you to your own country’s Amazon store if you’re elsewhere. Prices and deals there are different.

• UK: Amazon UK hadn’t confirmed its 2026 dates when we wrote this. Last year its Black Friday Week ran from 20 November to 1 December, and Black Friday itself is 27 November this year.
• India: Amazon India’s big sale is the Great Indian Festival in October. It has run a smaller Black Friday sale for the last two years (28 November to 1 December in 2025), but hasn’t announced 2026 dates yet. Some products above, like Ring doorbells and Fire tablets, aren’t sold in India.

How to get the best Black Friday deal on Amazon

1. Check the price history. Free tools like Keepa or CamelCamelCamel show whether a “deal” is really low or just back to normal.
2. Look at who sells it. Prefer items shipped and sold by Amazon or the brand’s own store, which makes returns easy.
3. Mind the model. Many Black Friday deals are on last year’s model. That’s fine if the price is right; just know what you’re getting.
4. Don’t chase every drop. “Today’s Big Deals” change daily. Make a short list of what you actually need and set price alerts instead.
5. Keep the receipt handy for gifts. Amazon has extended returns for holiday purchases into January in recent years; check the return date on your order.

For gift ideas beyond the deals, see our ultimate tech wishlist for 2026.